Privacy & Cookies

PRIVACY POLICY

Company Registration Number: 11453557

We collect and process only the data that is required to allow us to provide our services to you. Your payment data is collected securely by our payment providers, PayPal, Visa, Mastercard and Shop Pay, we do not have access to any of this information on the Beach Cafe website.

We collect and process your personal data for the following purposes:

1. We process the personal data required to complete and despatch your purchase, including;

  • your name
  • billing address
  • delivery address
  • payment details
  • contact telephone number
  • email address.

In addition, we forward your payment details to the payment service provider selected by you.
We forward your address details to the shipping logistics service provider to carry out shipping.

We collect your email address in order to send you confirmation of your order; we collect your contact telephone number so that we can contact you if there are any issues with your order.

2. For marketing purposes such as product information, competitions, promotions, or marketing events, etc. We also collect your email address or Mobile Number when you sign up to receive our newsletter or SMS updates. You can unsubscribe to our newsletter by emailing info@beachcafe.com or clicking the unsubscribe button in the email.  By signing up via text, you agree to receive recurring automated marketing messagesat the phone number provided. Consent is not a condition of purchase. Reply STOP to unsubscribe. Reply HELP for help. Message frequency varies. Msg & data rates may apply.

3. To enhance your experience of our website, including placing and holding items in your shopping bag and using services such as Wish Lists;

4. To improve the performance of our website. For more information see the information listed under ‘Cookies’ below.

5. To allow our Customer Service Team to help you with queries. If you contact our Customer Services Team, you may be asked for additional information in order for them to help with any queries you have relating to your order.

COOKIES & SOCIAL MEDIA

After activation, the plugins also collect personal data such as your IP address and send it to the servers of the respective provider where it is stored. In addition, activated social plugins set a cookie with a unique identifier when loading the relevant website. This also allows providers to create profiles of your usage behaviour. The data will be used to show you personalized advertising, as well as for market and opinion research purposes.

Data transfer is independent of whether you have an account with the plugin provider and are logged in there. If you are logged in with the plugin provider, your data collected with us will be assigned to your existing account with the plugin provider.

We have no exact information about the concrete use of the data nor about the storage period. Please read the privacy policy of the respective providers.

We have integrated the plugins of the following providers on our website:

Will my usage data be processed for website optimization and usage-based online advertising?

Beach Cafe uses cookies to create pseudonymous user profiles in compliance with legal requirements, but also to make the use of our website as optimal as possible. We can evaluate usage profiles in order to understand the use of our website, to determine target audiences for our products and to optimize our offers. When we create pseudonymous user profiles, we do not directly associate this data with you and therefore cannot trace specific activities back to you.

Cookies are small text files that are placed on your computer when you visit our website and allow your browser to be reassigned. Cookies store information such as your language setting, the duration of your visit to our website or the information you enter there. This avoids the need to re-enter all necessary data for each use. Cookies also enable us to recognize your preferences and to tailor our website to your interests.

Most browsers automatically accept cookies. If you want to prevent cookies from being saved, select “do not accept cookies” in the browser settings. You can find out how this works in detail from your browser provider’s instructions. You can delete cookies that are already stored on your computer at any time. However, we would like to point out that our website may only be of limited use without cookies. Alternatively, you can prevent the collection and forwarding of your data (particularly your IP address) and the processing of this data by deactivating the execution of Java Script in your browser or by installing a tool such as “NoScript.”

You can also disable the use of cookies by third parties by using the Network Advertising Initiative’s disabling tool. However, we and the providers will continue to receive statistical information on how many users visited our website and when.

We would like to explain some of the services in more detail below:

Google Analytics

Our website uses Google Analytics, a service of Google Inc., USA (“Google”). Google Analytics enables us to evaluate your website use in order to compile analyses of website activity and make use of other services associated with website and Internet use.

We would like to point out that the code “gat.anonymizeIp();” has been added to Google Analytics to ensure anonymous collection of IP addresses (so-called IP masking). Your IP address will be anonymised by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the US and shortened there. The IP address transmitted by your browser with Google Analytics will not be merged with other Google data. More information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html and https://www.google.de/intl/de/policies/.

In addition, you can prevent Google from collecting data by downloading and installing the browser add-on. By clicking the following link, an opt-out cookie is set that will prevent the future collection of your data when you visit this website: Disabling Google Analytics.

We also use the Google Conversion Tracking service as part of Google Analytics. This enables us to record the behavior of our website visitors. For example, we are shown how often the contact form has been filled in. We also see how many clicks on advertisements from external sources (AdWords, LinkedIn, Xing, Bing) have led to our website.

Facebook Custom Audience Pixel

This website uses Custom Audience Pixel, a service of Facebook Inc., USA. Custom Audience Pixel is a JavaScript code that we have integrated into each of our web pages. We use custom audience pixels to collect information about the way visitors use our website. This pixel collects and reports Facebook information about the user’s browser session, a hashed version of the Facebook ID and the URL being viewed. Each Facebook user has a unique and device-independent Facebook ID that enables us to address and recognize users across multiple devices on the social network Facebook so that we can reach our visitors again for advertising purposes through Facebook ads. After 180 days, the user information will be deleted until the user returns to our website. Therefore, no personal information about the individual website visitors is disclosed to Beach Cafe and website customer target audiences can only be specifically advertised to as soon as they have reached a significant mass in terms of numbers.

For more information on Facebook and its privacy settings, please see the privacy policy and terms of use of Facebook Inc.

Facebook Audience BuildingM

Facebook will upload the resulting actionable audiences, in accordance with Beach Cafe’s instructions, into Facebook’s Custom Audience feature to allow for targeted advertising within Facebook. When using Facebook’s Custom Audience feature, the data used to build the audiences is hashed. For more information on Facebook and its privacy settings, please see the privacy policy and terms of use of Facebook Inc.

This activity is carried out on the basis that marketing Beach Cafe is a legitimate interest of our business and you have the right to object to this activity as outlined above.

Will my data be transmitted to third parties?

In order for Beach Cafe to process your data according to the purposes described above, it may be necessary for other recipients to also be able to view and process your data.

Will my data be processed outside the EU/EEA and how is data protection ensured?

It is possible that the processing of your data will also take place in countries outside the European Union or the European Economic Area (so-called third countries). This is the case, for example, if a transfer to service providers in the United States takes place. We ensure that your data is adequately protected even in countries where the level of data protection may be lower than in the European Union. Beach Cafe complies with applicable data protection laws and, where necessary, has entered into data protection agreements with the relevant service providers (so-called Standard Contractual Clauses).